Separate blueprint and concept

blueprint.md

@@ -4,7 +4,71 @@ title: Blueprint
 redirect_from: /checklist
 ---
 
-TODO
+![](/images/blueprint.png)
+
+## Team Up
+
+{% include image.html name="handshake.svg" float="right" %}
+
+Step zero is to **[find another bitcoiner](/secrets)**. It is way easier and way more fun. Don’t
+try to do everything on your own, so let me repeat this once more: find another
+bitcoiner and team up. 
+
+It should be someone you like, someone that speaks the same language. Once you
+are two, you can get rolling.
+
+## Create a Beacon
+
+Step one: **[create a beacon in cyberspace](/beacon)**. Something that is easy to find and easy
+to consume. Something that other bitcoiners can rally around. Something with low
+noise and high signal.
+
+{% include image.html name="beacon.svg" %}
+A weekly or bi-weekly [podcast] is perfect in terms of scalability. It isn’t that
+much work to produce, and it is something that can be easily found, easily
+consumed, and scales almost indefinitely. Other formats, such as a newsletter,
+probably work well too. But it’s hard to beat the in-person character of a
+podcast. You are two now, so it should be easy to just shoot the shit or discuss
+the news for an hour every week. Feel free to [fork the logo][logo] and the [name], in
+case you want to stick with the twentyone theme.
+
+## Provide a Space
+
+{% include image.html name="space.svg" float="right" %}
+
+With the beacon in place, **[provide a space](/space) so that other bitcoiners can join in**.
+A public group chat works well. Telegram, Matrix, IRC, Discord—what tool you use
+is probably not too important. What is important is to have a solid group of
+people in place: bitcoin plebs that are in it for the revolution, not for the
+money or to shill the next shitcoin project. Your own little community. Local
+and localized, but globally connected.
+
+Be welcoming but vigilant, and always remember that everyone is a scammer.
+
+## Your Language. Your Culture.
+
+{% include image.html name="translation.svg" %}
+
+There is no shortage of great educational content. Unfortunately, most of it is
+in English. The importance of localized educational material can’t be
+overstated.
+
+**Start an effort to translate the best content** into your local
+language. Remember to involve the community. You’d be surprised how many people
+would love to get involved and help with translations.
+
+Here is a [list of articles][translations] to get you started.
+
+## Consistency, Consistency, Consistency
+{% include image.html name="consistency.svg" float="right" %}
+
+Consistency is key. Your beacon should provide a steady signal for yourself and
+others. It will be hard at first, but if you and your friend have been in
+bitcoin for a while it should be trivial to talk about current events and/or how
+bitcoin works for an hour every week.
+
+**Stick with it for at least [21 weeks](/secrets).** All you need is some patience and
+consistency, and the rest will happen on its own.
 
 ## Checklist
 

concept.md

@@ -3,71 +3,20 @@ layout: text
 title: Concept
 ---
 
-## Team Up
-{% include image.html name="handshake.svg" float="right" %}
+[twentyone.world](/) is a network of open communities that provide localized,
+high-quality, [bitcoin-only](/focus) content. Each community provides an [open
+space](/space) for bitcoiners in their respective countries to connect,
+collaborate, and exchange ideas. Each community has a [beacon](/beacon) in
+cyberspace that speaks the [language](/language) of their respective community.
 
-Step zero is to **find another bitcoiner**. It is way easier and way more fun. Don’t
-try to do everything on your own, so let me repeat this once more: find another
-bitcoiner and team up. 
-
-It should be someone you like, someone that speaks the same language. Once you
-are two, you can get rolling.
-
-## Create a Beacon
-
-Step one: **create a beacon in cyberspace**. Something that is easy to find and easy
-to consume. Something that other bitcoiners can rally around. Something with low
-noise and high signal.
-
-{% include image.html name="beacon.svg" %}
-A weekly or bi-weekly [podcast] is perfect in terms of scalability. It isn’t that
-much work to produce, and it is something that can be easily found, easily
-consumed, and scales almost indefinitely. Other formats, such as a newsletter,
-probably work well too. But it’s hard to beat the in-person character of a
-podcast. You are two now, so it should be easy to just shoot the shit or discuss
-the news for an hour every week. Feel free to [fork the logo][logo] and the [name], in
-case you want to stick with the twentyone theme.
-
-## Provide a Space
-{% include image.html name="space.svg" float="right" %}
-
-With the beacon in place, **provide a space so that other bitcoiners can join in**.
-A public group chat works well. Telegram, Matrix, IRC, Discord—what tool you use
-is probably not too important. What is important is to have a solid group of
-people in place: bitcoin plebs that are in it for the revolution, not for the
-money or to shill the next shitcoin project. Your own little community. Local
-and localized, but globally connected.
-
-Be welcoming but vigilant, and always remember that everyone is a scammer.
-
-## Translate Content
-{% include image.html name="translation.svg" %}
-
-There is no shortage of great educational content. Unfortunately, most of it is
-in English. The importance of localized educational material can’t be
-overstated.
-
-**Start an effort to translate the best content** into your local
-language. Remember to involve the community. You’d be surprised how many people
-would love to get involved and help with translations.
-
-Here is a [list of articles][translations] to get you started.
-
-## Consistency, Consistency, Consistency
-{% include image.html name="consistency.svg" float="right" %}
-
-Consistency is key. Your beacon should provide a steady signal for yourself and
-others. It will be hard at first, but if you and your friend have been in
-bitcoin for a while it should be trivial to talk about current events and/or how
-bitcoin works for an hour every week.
-
-**Stick with it for at least [21 weeks].** All you need is some patience and
-consistency, and the rest will happen on its own.
+The purpose of [twentyone.world](/) is to open-source the concept, provide an
+actionable [blueprint](/blueprint) to help bitcoiners launch their own
+communities, and connect said communities to learn from each other.
 
 <center>
-    <h2>Ready to get started?</h2>
-    <a href="/checklist">
-        <button type="button" class="btn btn-primary btn-large btn-custom">Work through the Checklist</button>
+    <h2>Sounds interesting?</h2>
+    <a href="/blueprint">
+        <button type="button" class="btn btn-primary btn-large btn-custom">Look at the Blueprint</button>
     </a>
 </center>
 
@@ -75,4 +24,4 @@ consistency, and the rest will happen on its own.
 [logo]: /logo
 [name]: /fork#the-name
 [translations]: /translations
-[21 weeks]: #
+[21 weeks]: /secret