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pubky-knowledge-base/Pubky Core/Introduction.md

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## Pubky Core Overview
![[pubky-core.png]]
Pubky Core is built on a few core concepts:
- **[[Data Stores|Data Stores]]** - Decentralized data storage nodes that host user data. Data is encrypted at rest.
- **[[0.Introduction|Pkarr]]** - Self-issued public keys that function as sovereign, publicly addressable domains are used to resolve the previous components.
Pubky Core's distributed architecture aims to provide user autonomy through [[3.Credible Exit|credible exit]] between interchangeable components.
## Target Users
Pubky Core is made for developers and builders of internet software products. We will actively work to cultivate a community of builders and startups using our tech.
[[PubKy App/Introduction|Pubky App]] is made for anyone interested in social media and online publishing that wants new ways to control their data and more control over which posts they see.
## Why? What is the reward?
The reward for everyone is a more open, privacy-focused, usable, modular and secure web. The reward for [Synonym](https://synonym.to/) is to be positioned to disrupt Big Tech as an industry, gaining user recognition and reputation through the effort of building a decentralized ecosystem. The ultimate potential is for [Synonym](https://synonym.to/) to become a major player in online publishing & social media, while also monetizing in ways similar to Google, as well as opportunities to introduce new users to our ecosystem of products and services.