diff --git a/add.md b/add.md
index af1c838..2b05109 100644
--- a/add.md
+++ b/add.md
@@ -9,12 +9,19 @@ title: Add Yourself
 
 Create a pull request like [this one][PR1] or [that one][PR2]. 
 
-# What is this about?
+# A fork of what?
 
-The idea of this project is to spread the signal which is Bitcoin. Many countries still lack bitcoin-only content and bitcoin-only communities, which is why are open-sourcing the concept that worked for us. 
+The idea of this project is to spread the signal which is Bitcoin. Many countries still lack bitcoin-only content and bitcoin-only communities, which is why are open-sourcing the concept that worked for [us][EINUNDZWANZIG]. 
 
-We want to encourage you to *copy, remix,* and *modify this concept* to your needs.
+We want to encourage you to **copy, remix,** and **modify** this concept to your needs.
 
+# The Concept
+
+The idea of this project is to spread the signal which is Bitcoin. Many countries still lack bitcoin-only content and bitcoin-only communities, which is why are open-sourcing [the concept that worked for us][concept]. 
+
+---
 
 [PR1]: https://github.com/twentyone-world/twentyone-world.github.io/pull/1
-[PR2]: https://github.com/twentyone-world/twentyone-world.github.io/pull/2
\ No newline at end of file
+[PR2]: https://github.com/twentyone-world/twentyone-world.github.io/pull/2
+[EINUNDZWANZIG]: https://einundzwanzig.space
+[concept]: https://einundzwanzig.space/files/EINUNDZWANZIG-WhatWorkedForUs.pdf