diff --git a/pages.go b/pages.go
index 639e4bb..36a0e0d 100644
--- a/pages.go
+++ b/pages.go
@@ -449,7 +449,7 @@ type ErrorPage struct {
 	HeadCommonPartial `tmpl:"head_common"`
 	TopPartial        `tmpl:"top"`
 	FooterPartial     `tmpl:"footer"`
-	Message           string
+	Message           template.HTML
 	Errors            string
 }
 
@@ -457,15 +457,15 @@ func (e *ErrorPage) TemplateText() string {
 	if e.Message != "" {
 		return tmplError
 	}
-	e.Message = "I cannot give any suggestions to solve the problem, maybe the best solution is to pubblicy blame the devs on Nostr"
-	if strings.Contains(e.Errors, "invalid checksum") {
-		e.Message = "It seems you entered an invalid event code, try to check if it is correct; a good idea is compare the first and the last characters"
-	} else if strings.Contains(e.Errors, "couldn't find this") {
-		e.Message = "I can't find the event, maybe it is new and has not been already propagated on the relays I'm checking; you can try again in some time"
-	} else if strings.Contains(e.Errors, "invalid bech32 string length") {
-		e.Message = "I can't find what you are serching for, and this doesn't seem an event at all, sorry"
-	} else if strings.Contains(e.Errors, "invalid separator") {
-		e.Message = "This is so wrong I can't even begin to help you, you are probably trolling me"
+	switch {
+	case strings.Contains(e.Errors, "invalid checksum"):
+		e.Message = "It looks like you entered an invalid event code.<br> Check if you copied it fully, a good idea is compare the first and the last characters."
+	case strings.Contains(e.Errors, "couldn't find this"):
+		e.Message = "Can't find the event in the relays. Try getting an `nevent1` code with relay hints."
+	case strings.Contains(e.Errors, "invalid bech32 string length"), strings.Contains(e.Errors, "invalid separator"):
+		e.Message = "You have typed a wrong event code, we need a URL path that starts with /npub1, /nprofile1, /nevent1, /naddr1, or something like /name@domain.com (or maybe just /domain.com) or an event id as hex (like /aef8b32af...)"
+	default:
+		e.Message = "I can't give any suggestions to solve the problem.<br> Please tag <a href='/dtonon.com'>daniele</a> and <a href='/fiatjaf.com'>fiatjaf</a> and complain!"
 	}
 	return tmplError
 }