diff --git a/README.md b/README.md
index ebf01774e..5774f78e3 100644
--- a/README.md
+++ b/README.md
@@ -8,21 +8,38 @@
 
 ## Introduction 
 
-BTCPay Server is an Open Source payment processor, written in C#, that conforms to the invoice API of [Bitpay](https://bitpay.com/).
-This allows easy migration of your code base to your own, self-hosted payment processor.
+BTCPay Server is a free and open-source cryptocurrency payment processor which allows you to receive payments in Bitcoin and altcoins directly, with no fees, transaction cost or a middleman.
 
-This solution is for you if:
+BTCPay is a non-custodial invoicing system which eliminates the involvement of a third-party. Payments with BTCPay go directly to your wallet, which increases the privacy and security. Your private keys are never uploaded to the server. There is no address re-use, since each invoice generates a new address deriving from your xpubkey.
 
-* You are currently using Bitpay as a payment processor but are worried about their commitment to Bitcoin in the future
-* You want to be in control of your own funds
-* Bitpay compliance team decided to reject your application
-* You want lower fees (we support Segwit)
-* You want to become a payment processor yourself and offer a BTCPay hosted solution to merchants
-* You want a way to support currencies other than those offered by Bitpay
+The software is built in C# and conforms to the invoice [API of BitPay](https://bitpay.com/api). It allows for your website to be easily migrated from BitPay and configured as a self-hosted payment processor.
 
-## We support altcoins!
+You can run BTCPay as a self-hosted solution on your own server, or use a [third-party host](https://github.com/btcpayserver/btcpayserver-doc/blob/master/Managed.md).
 
-In addition to Bitcoin, we support the following crypto currencies:
+The self-hosted solution allows you not only to attach an unlimited number of stores and use the Lightning Network but also become the payment processor for others.
+
+Thanks to the apps built on top of it, you can use BTCPay to receive donations or have an in-store POS system.
+
+## Features
+
+* Direct, P2P Bitcoin payments
+* Lightning Network support (LND and c-lightning)
+* Altcoin support
+* Complete control over private keys
+* Fully compatability with BitPay API (easy migration)
+* Enchanced privacy
+* SegWit support
+* Process payments for others
+* Payment buttons
+* Point of sale
+* No transaction fees (other than those for the crypto networks)
+* No processing fees
+* No middleman
+* No KYC
+
+## Supported Altcoins
+
+In addition to Bitcoin, BTCPay supports the following cryptocurrencies:
 
 * BGold
 * Dash
@@ -39,13 +56,13 @@ In addition to Bitcoin, we support the following crypto currencies:
 
 Please check out our [complete documentation](https://github.com/btcpayserver/btcpayserver-doc) for more details.
 
-You can also checkout [The Merchants Guide to accepting Bitcoin directly with no intermediates through BTCPay](https://www.reddit.com/r/Bitcoin/comments/81h1oy/the_merchants_guide_to_accepting_bitcoin_directly/).
+You can also read the [BTCPay Merchants Guide](https://www.reddit.com/r/Bitcoin/comments/8f1eqf/the_ultimate_guide_to_btcpay_the_free_and/).
 
 ## How to build
 
 While the documentation advise using docker-compose, you may want to build yourself outside of development purpose.
 
-First install .NET Core SDK 2.1 as specified by [Microsoft website](https://www.microsoft.com/net/download/dotnet-core).
+First install .NET Core SDK 2.1 as specified by [Microsoft website](https://www.microsoft.com/net/download/dotnet-core/2.1).
 
 On Powershell:
 ```